Company Overview

Ultimum Limited is a fast-growing food and beverage manufacturing company headquartered in Lagos and with its manufacturing center in Osisioma, Aba, Abia State, Nigeria. Ultimum Limited operates as a member of the Kadji Group of Companies, a diversified and well-established business conglomerate in Africa with over 50 years of heritage bringing deep expertise, strong operational capabilities, and a long-standing legacy in building and managing successful businesses across multiple sectors.

Ultimum Limited is positioned as a “Future Beverages Company”, focused on delivering innovative, high-quality alcoholic and non-alcoholic drinks tailored to evolving consumer needs across Africa

Business Operations

The company operates within the FMCG beverage sector in Nigeria and across West Africa, with activities spanning:

Manufacturing and Production
Marketing and Brand Building
Sales and Distribution
Trade Marketing and Retail Activation

Ultimum has continued to expand its footprint, including strategic investments in Nigeria, Benin Republic, Ghana, Cote D’Ivoire, and other countries to strengthen proximity to consumers and trade partners.

Product Portfolio

Ultimum Limited produces a range of beverages, including:

Carbonated soft drinks (notably Speciale and the Razzl brand)
KiQ Energy drinks

The company focuses on offering innovative bold flavours, driving affordability, and ensuring accessibility across key markets, positioning its brands to compete strongly in Nigeria’s highly competitive beverage market.

Vision & Ambition

To become a leading total beverages company in Africa and beyond

To build a future-ready beverage portfolio driven by innovation
To create strong brand equity across multiple consumer segments
To Refresh Nigeria and Africa

Mission

Deliver high-quality beverages that satisfy diverse consumer needs
Continuously innovate products and processes
Provide exceptional consumer experiences across all touchpoints

Core Values

Ultimum Limited operates on a strong cultural foundation:

Courage – We speak up, challenge, and act
Integrity – We do the right thing, always
Creativity – Finding better ways to win
Respect – How we treat people and processes
Accountability – We own the results and actions

Market & Strategic Positioning

Competes in Nigeria’s multi-trillion-naira beverage industry

• Focuses on mass-market penetration and trade partnerships

Leverages technology and distribution partnerships (e.g., digital commerce platforms) to drive growth
Expanding aggressively across Lagos, South-East, South-South, and other key regions in Nigeria

People & Culture

Ultimum Limited emphasizes:

Building a high-performance workforce
Creating one of the best places to work in the industry
Developing talent through learning, growth, and empowerment

The company believes its people are central to achieving long-term competitive advantage.

Strategic Partnerships & Recognition

Official soft drink sponsor of AFCON 2024
Partnerships with technology platforms to digitize distribution and retail channels
Strong engagement with distributors, wholesalers, and retailers nationwide
Marketing Asset – Razzl Football and KiQ Dance

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Growth Strategy

Ultimum’s growth is driven by:

Geographic expansion across Nigeria
Product innovation and portfolio diversification
Strengthening route-to-market and distribution efficiency
Deepening trade partnerships and retail execution

The company’s investments (such as the Aba Plant & Distribution operations) highlight its commitment to:

Local Economic Development
Job Creation and Supply Chain Empowerment
Community & Environment

Management Team

Ultimum believes in the power of Nigeria and Africa leadership and has a diverse and experienced team of Africans led by the Managing Director/Chief Executive Officer – Austin Ufomba.